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For many years existence the Chevrolet brand entering into General Motors became one of the most known in the world; cult Camaro and Corvette which showed to the world, today the company offers tens models from inexpensive minicars like Spark and Aveo to huge Tahoe and Suburban worldwide.

And began Chevrolet history about a century back.

The birth the well-known American brand is obliged by the to William Durant; perhaps, his name is less known in comparison with Henry Ford or Walter Chrysler's names, but his contribution to development American a little (and world) automotive industry is huge - Durant at the beginning of the last century was the head of GM which part some automobile brands were.

Because of unsuccessful investment of means at the end of 1910 Durant had to leave GM post of the head – the bankers and investors who assumed obligations of GM put at the head of the company of the representatives.

So the person, for several years considerably defining destiny of the American car of the beginning of the twentieth century, appeared out of work – in spite of the fact that he kept a place in board of directors, company management passed to other people.

Running forward, It is necessary to tell that proteges of bankers couldn't cope successfully with a task - in five years of absence of Durant the share of presence of GM in the market fell practically twice.

But Durant has no time to be upset – he planned to return not only the lost position; he wanted to return the former influential situation in the automobile world of America.

For implementation of the grandiose plans Durant decided to found one more automobile company.

As the partner Durant invited Louis Chevrolet, the racing driver from Montreal, whose victories in motorsport all had very famous. The partnership with Chevrolet was very favorable to Durant – besides the athlete's consent to use of his name in the name of the car that in itself was fine advertizing for new brand, Durant also received some development of the famous racer – that dreamed of creation of own car.

Chevrolet invited to creation of the new car of the French indener of Etienne Planshe; Durant in return called William Littl, the former employee of Buick.

Chevrolet Motor Company was registered in November, 1911; among her founders were Durant's son-in-law Edwin Campbell, William Littl and Louis Chevrolet the headquarters of the new company settled down in Detroit.

Chevrolet Motor Company was the only company which isn't organized by Durant; along with it the businessman also founded the second firm car maker, Little Motor ar Company (its plant settled down in Flint's city) - the companies were included into the Republic Motors holding company. In 1913 they were integrated under the name of Chevrolet.

Classic Six became the first car presented by Durant; having received the name because of the six-cylinder engine, the model appeared at the beginning of the 1912th.

This powerful five-seater sedan could disperse to speed more than hundred kilometers per hour; despite technical characteristics of model, its future fine the then in the market was under a big question – the price of Classic Six made more than two thousand dollars and several times exceeded cost of Ford.

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