Now the Chinese automobile Great Wall brand can brag of a quite good model range of cars and without exaggeration it is possible to call him one of the biggest car makers celestial which with great strides wins the European buyer. In an emblem of Great Wall other is ciphered not that as a peculiar interpretation of the Great Wall.
And everything began with assembly of trucks in not really far 1976 and that, not according to own license. Chinese understood that will assemble not the cars they for the time being, yet won't accumulate experience and won't be able to open the production and to sell it not only in the homeland, but also to export abroad.
In 1997 the first serious shifts were outlined in the Great Wall company towards production expansion (cars of a brand started being exported), the company started releasing the pickups under the name Sailor and Deer, and a code there is a Havel (Hover) SUV, the Great Wall brand starts gaining world popularity.
Haval made the Great Wall brand recognizable worldwide, thanks to simplicity and reliability of a design. Haval created on the Toyota 4Runner platform, and the design was developed by Italians, generally, this car received the identity and recognition.
Chinese decided not to stop on SUVs and pickups, and were engaged in limousines and minibuses (the truth, the last further development didn't go).
It is also worth noting that hatchbacks and minivans of Great Wall at once sewed the admirers worldwide. As well as other Chinese producers, Great Wall couldn't avoid claims for uniqueness of the creations.
Globalization introduced the amendments in production of many branches therefore Chinese buy machines for the production from eminent European partners, and also it concerns also accessories, plus to everything good marketing.
For anybody not a secret that the Chinese cars can't brag of excellent indicators of safety, but the Great Wall brand receives more and more asterisks on the Chinese C-NCAP crash-test recently. The Chinese standards are constantly revised and them tighten under the European standards.
Now the car maker Great Wall can brag of modern capacities, and also the track round plant at which all accompanying tests are carried out. Chinese in a year release more than half a million cars (all efforts are concentrated on production of Voleex cars, Wingle and SUV pickups - Haval. Since 2004 the Great Wall brand opened the official representation in Moscow, and the Russian buyer could estimate at once low cost and quality of the Chinese SUVs and pickups. The wide dealer network allows the country to buy the broken detail in any region and quickly to repair everything.1 - 39
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