Hindustan Motors isn't the international producer of lawn-mowers, and probably the most famous Indian producer of cars. Being part of Birla Group, Hindustan cars were popular more than 60 years. Early activity and the subsequent development of the company were closely connected with the British colonialization. Soon after opening in 1942, Hindustan started working on the first Landmaster model, using the technologies borrowed the British producer of Morris.
The car was generally Indian Oxford Morris version which "capture" of other models, such as Morris Minor followed. Renamed into "Baby Hindustan", the car soon helped the company to achieve popularity. To the 50th to years popularity of the company grew, and together with it and orders for cars that became result of moving of plant from Port Okha (near Gujarat) in larger in Uttarpara (West Bengal).
In 1957 Ambassador, the car which was shown in uncountable movies later was let out and became the most long-living Hindustan car. Paradoxically, but the car not only became a live symbol of the power of Hindustan on roads, but also a choice of people of the highest and average classes. The choice of the Indian state leaders and taxi drivers, Ambassador earned popularity which couldn't be compared to any other let-out model. Actually, the car still nostalgic is on sale in Great Britain for the reasons which, certainly, aren't connected with productivity.
30-year popularity of Ambassador ended in 1980 with release of Contessa, the renamed version of 1972 of the Vauxhall Victor FE model. The board of Hindustan ended with creation of Maruti Udyog (UL), and now they try to enter the European markets with such models as the renamed Ambassador which represents amazing similarity to Mini cars.
In spite of the fact that the company was successfully approved in the Indian automobile market, it couldn't survive without expansion of the activity in other areas. Hindustan and made, almost from the very beginning, having created specialized lines on assembly of trucks in 1948 when production was transferred to Uttarpara.
From the middle of the 80th and to the middle of the 90th of Hindustan also I opened division of Power Products Division in Hosur (Karnataka) on production of details for heavy digging machinery, and also in Pithampur (Madhya Pradesh) for production of petrol engines and transmissions. The last was constructed within joint venture with Isuzu.
In recent years Hindustan made some transactions, such as sale of the plant of digging equipment for GM and creation of new business components which were transferred to AVTEC, the large organization which is partially belonging to Birla Group. Now the company isn't key "player" in India any more, and stays afloat thanks to joint ventures and expansion in many other segments of the market.1 - 8
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