Already for a long time in Sweden there was a problem of isolation of own aircraft industry from influence of other countries. Exactly for this purpose the group of the national enterprises with assistance of the government in 1937 founded the Svenska Aeroplan AB airline which became in a consequence known as Saab. She was guided by the military direction, letting out bombers, and also attack planes of various modification.
Saab birth as car maker occurred from an easy hand of Gunar Lungstrem. He was the founder of the concept which was applied on the first prototype created in 1946. The main difference of this car was that its body was carried out taking into account aerodynamic influence at the movement. Subsequently such special line of this brand was confirmation of style of Saab concern. The first copies which came to roads were equipped with low-power 2-piston engines which were replaced with more advanced units subsequently. But popularity of new brand of cars increased very quickly.
After release within three years of the first model, Saab began to make a new model range of modifications: Standart 92 and DeLuxe 92. Business didn't end with production of new production. Introduction of the latest development in the field of automotive industry began. So, for example, in 1955 started using three-cylinder engines and tubeless tires to the Saab 93 model.
As a result of eagerness to expand a circle of consumers, the decision to release sports double cars with open top was made. And in 1956 there was Saab Sonett. Feature of this model was that its body was made of fibreglass. Continuing searches in production of the most comfortable, inexpensive car, it was let out in the Saab 95 series. This station wagon which descended from the conveyor in 1959 was an embodiment of dream of many motorists. The great popularity of Saab 95 provided to manufacturing firm huge financial take-off. Release of Saab 96 in 1960 helped to be fixed at top of commercial success.
The care of consumers was expressed that the Saab company of one of first-ever tried to introduce the newest technologies in the masterpieces. As confirmation it is served by that fact that since 1962 on cars the first seat belts, and also the ventilated brake shoes were established.
The Saab company was the guarantor not only for drivers, but also for business partner. Competitiveness, and also financial independence provided to this car maker a great number of partners who with pleasure cooperated with him in various projects. Merge to the Scania-Vabis company focused on release of trucks became one of the most important stages of life for Saab. Such decision wasn't sensation as for that period many expected from Saab not only sports cars, but also cars of other direction. For this reason in 1968 also there was this significant event.
In all models of cars accurate communication of the accounting of needs of motorists in combination with cruel laws of the market was traced. Unlike other plants, Saab didn't seek to let out so-called "semi-finished products" in a mass production. Careful study of each model and modification in a series provided a combination of novelty and identity to quality of a ready-made product. All the fallen in love body with an aerodynamic profile became the business card of this car maker.
On the ways to success, the major role I played the Saab 99 model. The latest technologies, not only at a stage of release of the first series, but also for the next years were applied to this model. Increase of popularity and, respectively, a cost of production became result of such laborious work. The Saab company became the prestigious company releasing the cars which are successfully competing with the leaders who are already fixed in this branch.
1989 showed to the European market the new modern car. General Motors signed the contract with Saab for purchase of 50% of its actions. Such succession of events gave a new round in the history of the Swedish company. The European consumers immediately reacted to emergence of new brand of cars, after all the love to Saab for a long time got accustomed to many motorists.
Comfortableness of each series struck both simple fans of this brand, and professionals. The huge merit in it belongs to group of the designers able to find unique solutions when releasing all series and modifications of Saab cars. Application of screen wipers of headlights on Saab 99 amazed customers. The seat with heating dispelled all doubts in the one who sets fashion and a rhythm in automotive industry. And emergence to the same series of the self-repairing bumper finally put the end to dispute on gains of the market. Self-sacrificing efforts of designers and designers weren't in vain.
Repeated performances of various series (Saab 96, Saab 99 and others) on rally stirred interest of motorists. Each victory marked new breakthrough in a gain of popularity of brand. Feats of pilots Eric Carlson and Stiga Blomkvist bringing the cars on a glory pedestal became especially memorable. These two persons made much for Saab, to some extent defining destiny of firm.
Transition of Saab Automobile AB firm to possession of General Motors became a final chord of independent production. This exclusive event in the history of Saab took place in 2000, but strategy and policy at further development and release of new cars remained invariable. As before, release of the masterpieces admiring customers with application not only modern technologies, but also individual exclusive design proceeded.1 - 50 | 51 - 100 | 101 - 150 | 151 - 200 | 201 - 208
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