Having in the early thirties got acquainted with Henry Ford and having examined his plants, Porsche decided to create the car of an original design not similar to others. Having given to the car a tear-shaped look for increase in efficiency it also remade some details which, according to Porsche was bulky and expensive … began search of investors.
The first company which started financing F. Zundapp, but unfortunately for Porsche not for long became Porsche. Motorcycle NSU, become interested in possibility of production of cheap cars became the following investor. However over time NSU refused to finance Porsche, having counted the project very expensive and not justifying risks.
Hitler: force through pleasure.
Adolf Hitler being the great admirer of motorsport, after the coming to power first of all I put forward the program improvement of highways, I simplified procedure of obtaining the driving license, I removed taxes on cars and I began almost constantly acting on a tribune to call auto makers for creation of the cheap car for workers, but it caused in magnates of automobile branch only scepticism. At all, except Porsche.
Ferdinand Porsche found the sponsor in the person … Adolf Hitler who though had no driving license, but I treated with admiration to "Mercedes". Having begun construction of Volkswagenwerk plant, 26.05.1938 Hitler proclaimed that from now on both the plant and cars will bear a name of" Rnast-durch-Freude.Wagen" –" force through pleasure". The government realized the program of a loan: everyone could pay step by step car cost, but …
When 350 000 happy Germans wishing hope to receive the brand new car and remained with hope – the first 210 cars divided among themselves a Reich top, and the plant passed military orders to 100% – World War II began.
VW – risen from ashes.
After capitulation of Germany the territory on which there were ruins of plant it was ownerless. The survived workers of VW, having yearned on work started restoring manually plant, and even assembled some cars, having exchanged them then for food at the British military.
For some reason I stirred British plant. It was tried even to be presented – and the Soviet Union "friendly" suggested allies" to sigh more freely" - after all the plant settled down only in 4 km from border, but British after some reflections didn't go to it.
Without having found persons interested to reanimate plant, British appointed the new director who became the former executive director "Opel" Heinrich Nordkhoff. Which received a full freedom of action. VW needed sales markets but since Europe was in ruins Nordkhoff looked there where money – was found in the USA.
On January 8, 1949 the distributor of VW, Dutch Ben Gol went to submit America, but carmakers in the States didn't apprehend Beetle seriously, and he had to sell a car at below cost price (near the 800th dale. The USA), that though to compensate expenses on the road.
In difference from the compatriots, the American soldiers billeted across all Europe estimated advantages of VW Beetle and came back home together with "bugs". Demand for Beetle started growing. VW followed a way of continuous improvement of "bug" and creation of a wide network of service – that owners of VW in any point of the country had opportunity to receive the qualified service from experts. And here car makers of the USA frankly ignored technical improvements.
VW Beetle: Hitler's victory.
And though in 1956 VW cost only 1200 dale. The USA, the American marketing specialists were shocked: indicators of Beetle were not poor, but very wealthy people. Quoting the Popular Mechanics magazine: Beetle – the honest car and therefore it is also bought. Each detail is ideally given to another, ideal painting, doesn't leak anywhere and doesn't jingle, in this car there are no excess details of an interior.
"Corvek" became the reply of "General Motors", but this car became zhalobny the left unfinished gawk for all history "GM". In holding offered as if Beetle the key to success of Beetle was low price. While VW staked on continuous improvement of the car and quality of service.
Having knocked out Detroit, VW opened doors for expansion of Japanese auto makers on the market of the USA in the 1980th years.1 - 50 | 51 - 100 | 101 - 150 | 151 - 200 | 201 - 250 | 251 - 300 | 301 - 350 | 351 - 400 | 401 - 450 | 451 - 500 | 501 - 550 | 551 - 600 | 601 - 650 | 651 - 700 | 701 - 750 | 751 - 800 | 801 - 850 | 851 - 900 | 901 - 950 | 951 - 1000 | 1001 - 1050 | 1051 - 1100 | 1101 - 1150 | 1151 - 1183
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